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RFP No. 19-07-02 Citywide Re-Branding Services
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bonnie Bennett Creative
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6 <br /> <br /> <br />bonniebennettcreative L LC <br />305 .893 .4007 <br />4000 TOWE RS IDE TERRACE • NO. 1005 • MIAMI, FL 33138 EMAI L: BON N IE BONNI EBENNETTCREATIVE .COM• <br />SECTION 5–2: QUALIFICATIONS continued <br />EARLY PROFESSIONAL RECOGNITION <br />While we no longer submit work for recognition, below are a few noted honors. <br />2010 Aquent LLC, work selected and published in their international calendar <br />2007, 2009 National Collage Society 23rd and 25th Annual Juried Exhibit <br />2003 Gold Addy Award, Advertising Federation, “The Tradition Continues” commemorative book <br /> for the Miami Jewish Home <br />1995 International Fine Arts College, Judge, Painting Exhibit <br />1994 HMR Silver Award, Annual Healthcare Advertising Awards <br />1994 AIGA Board of Directors, Elections Committee <br />1991 Gold Addy Award, Advertising Federation <br />OVERVIEW OF RE-BRANDING IDENTITY FOR THE CITY OF SUNNY ISLES BEACH <br />In addition to extensive experience and a record of timely execution of creative services for numerous clients, as well as the <br />City of Sunny Isles Beach for 12 years, we maintain a client focused approach to assessing the needs of each <br />individual project. <br />Meeting with the client to explore a new project’s goals in depth enables us to expand and hopefully exceed expectations. <br />Upon consideration, we are of the opinion that Phase 1 (the market research phase) could potentially be completed <br />in significantly less time than the one year period estimated by the city. Whether this segment of the project would be <br />subcontracted remains to be determined. <br />Phase 2 of the project (brand development and iteration of individual sub-brands) may require the full 12 months <br />estimated by Sunny Isles. Much of this process will depend upon precise delineation of each and every facet of the ultimate <br />product development and roll-out across platforms and deliverables that resonate with both the city and its residents. <br />Under the scope of this project, deliverables will be the final selected identity and branding logotypes and tag lines <br />rendered in their final art form, with formats included in black and white and color based on the final color palette. <br />We propose that the duration of both phases could conceivably be completed within 12 to 18 months. <br /> continued <br />QUALIFICATIONS | RFP No. 19-07-02 |
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