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M.NETWORK <br />34RFP NO. 19-07-02 <br />— <br />The Children’s Trust <br />In 2015, after nearly a decade as The Children’s Trust Agency of Record, we convinced them <br />it was time for a brand refresh. In order to execute, we did extensive public opinion research <br />in Miami-Dade, commission specific research projects into the low SES population, the Haitian <br />community, and with the Miami-Dade property tax payers. These three different research <br />project informed our decision to evolve the brand rather than create a completely new look <br />and feel. <br />From this brand evolution, we have been able to continue to create new advertising, web- <br />based marketing, creative services and collateral development, as well as public and <br />community relations.