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M.NETWORK <br />36RFP NO. 19-07-02 <br />j. Discuss value-added benefits that set your firm apart including unique service <br />offerings, use of technology and community services. Include descriptions, letters, <br />press releases, brochures and flyers that will assist the City in evaluating the <br />proposal. <br />As described above, our “Brand First” Approach is unique to The M Network. It has been <br />developed over years of working with government and non-profit clients. It allows us to <br />launch new brand identities with clients that have complex approval processes, multiple key <br />stakeholders to satisfy, and layers of hierarchy to navigate. Our approach also takes into <br />account the complex logistics that are involved in replacing old brand elements and the <br />multiple different organizations that may be involved in creating and implementing new brand <br />elements. <br />In short, our “Brand First” approach stems from the fact that we are experts in working with <br />government and non-profit clients just like you. And while every client is different, our clients <br />share many of the same processes and hurdles that are unique to governments and non- <br />profits <br />“Brand First” also allows us to think of the brand identity in context with the strategies and <br />tactics that will carry it forward. This guarantees that what is created is more than just pretty. <br />It also ensures that what we create works. <br />Our “Brand First” methodology also drills significantly deeper than surface-level <br />demographics and forces us to understand neighborhood-level, cultural differences in <br />attitudes and access to various communications media, tactics, and messages. We achieve <br />this by working with a stable of local, regional, and national public opinion research firms. <br />This helps us select a research provider that is perfectly suited to the needs of your specific <br />project. <br />Additionally, because we maintain a Network / Affiliate relationship with our subcontractors, <br />we boast near unlimited capabilities. This is not because we can look someone up on the <br />Internet. It’s because we have longstanding relationships with complimentary organizations <br />throughout the country who extend both our reach and our abilities. <br />Finally, The M Network is local. We know Sunny Isles. Our employees live and play in, near and <br />around your community.