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M.NETWORK <br />44RFP NO. 19-07-02 <br />4. APPROACH / METHODOLOGY <br />Proposer’s assessment of the City of Sunny Isles Beach needs and approach methodology <br />to providing the services requested in this solicitation should include a plan/outline in <br />addition to the following: <br />a. Suitability of the methodologies and approaches used in achieving tasks <br />At the risk of being repetitive, our “Brand First” approach is a unique methodology designed <br />and perfected over the past fifteen years. It was created specifically for projects like this and <br />clients like you. It leverages existing data, deploys new research in the form of executive <br />interviews, polling, and focus groups to ensure that all key stakeholders are in agreement. <br />The methodology then lays out both a rationale as well as a logical, step-by-step breakdown <br />of how and when to proceed. <br />Finally, the “Brand First” approach helps in the approval process for projects like this because <br />the data makes our recommendations intuitive. <br />Regular status reports keep stakeholders informed as to where we are in the process as well <br />as give them the most up to date data from which we are making decisions. In this way, there <br />really is never a “grand reveal.” Instead, it is a slow and predictable process that leads to a <br />logical end-point.