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Net Promoter Score <br />Designed as a quantitative measure of your brand strengths <br />• How likely would you be to recommend the City of Sunny Isles Beach to a friend or <br />colleague to live? (1-10 scale)• How likely would you be to recommend the City of Sunny Isles Beach to a friend or <br />colleague to work? (1-10 scale)• How likely would you be to recommend the City of Sunny Isles Beach to a friend or <br />colleague to play? (1-10 scale)• How likely would you be to recommend the City of Sunny Isles Beach to a friend or <br />colleague to vacation? (1-10 scale) <br />Persona Questions <br />Designed to gain insight into community members lives and personalities. <br />It is likely that this information is already available with relation to demographics and online <br />presence which will help us understand how to best reach our audiences in the future. Below is <br />a sampling of questions: <br />Demographics <br />• What is your age, income, highest-level of education, gender, occupation, marital status, etc.?• Where do you live? • What are your hobbies?• What initially attracted you to the City of Sunny Isles Beach?• What was your first impression of us?• Were you the main person doing research when you found us? If not, who was?• What could make our City even better? • What could we do to reach more people just like you? <br />Online Presence <br />• How often do you check emails on your phone, at home, at work?• What type of online or print information articles do you read?• What publications, blogs or social media networks do you pay attention to?• Which social media networks do you use personally? How often?• Which search engine do you use the most? What’s your process for finding something <br />online? <br />1.6 The brand research and positioning workshop <br />After we analyze the data we’ve collected, Larimer & Co. will host a facilitated workshop to <br />review the results together and collaboratively push the synthesis one step further. We’ve found <br />that this milestone is pivotal to creating alignment among diverse teams, and that looking <br />objectively at the data together lays the foundation for the next step—creating a story that’s <br />grounded in the present while pushing the brand into the future. <br />35