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Project Kickoff & Orientation <br />Historical Research <br />Audits of Marketing Materials <br />Review of Market Research <br />Brand Architecture Review <br />Review of Economic Development Plan <br />Evaluation of Data Demand Drivers <br />Review of Competitive Analysis <br />Monthly Site Visits <br />Internal Stakeholder Interviews <br />Rollover Interviews <br />Presentation of Findings <br />Brand Discovery & Strategy Sessions <br />Tagline Development <br />Narrative Development <br />Narrative Storytelling <br />Identity Development <br />Creative Execution <br />Visual Storytelling <br />Trademark Registration by City’s Legal Team <br />Tagline Selection <br />Brand Guidelines Development <br />Implementation & Rollout Planning <br />Training <br />2019 <br />Q4 Q1 Q1Q2 Q2Q3 Q3Q4 <br />2020 2021Timeline <br />2.5 Brand Guidelines <br /> <br />The last step in creating the brand foundation is the completion of the brand guidelines. This <br />is one of the most essential tools in your toolkit and will be your handbook on how to properly <br />express your brand: where and how to use the logo, colors, fonts, and just as importantly, how <br />NOT to use them, in order to consistently communicate the properties new identity. <br />37