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BLOOMINGDALE’S <br />Bloomingdale’s enlisted Larimer & Co. to serve as a partner to the visual <br />merchandising and marketing divisions to create a traveling exhibition <br />celebrating Bloomingdale’s 145-year history in fashion. The Heritage <br />Collection -- made exclusively of Bloomingdale’s brown bags and tissue <br />-- toured throughout the U.S. as part of a social media promotion to <br />increase engagement and delight shoppers. The campaign was inspired by <br />Bloomingdale’s iconic logotype and “Big Brown Bag” designed by Massimo <br />Vignelli in 1973 and included commemorative shopping bags. <br />BRANDING <br />CONCEPT DEVELOPMENT <br />CUSTOMER EXPERIENCE <br />MERCHANDISING <br />PUBLIC RELATIONS <br />Citywide Re-Branding Services | RFP 19-07-02Larimer & Co. | City of Sunny Isles Beach 6766