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Market Research _ The Julian at Creative Village
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Market Research _ The Julian at Creative Village
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04 MARKET ANALYSIS / HERMITAGE APARTMENTS CASE STUDY <br />Unit Type <br />S1 <br />S1m <br />A1 <br />A1M <br />A1A <br />A2 <br />A3 <br />A3M <br />B1 <br />B2 <br />B2M <br />B3 <br />B4 <br />B4A <br />B5 <br />Total <br />Sq.Ft. <br />550 <br />529 <br />687 <br />737 <br />702 <br />711 <br />765 <br />814 <br />977 <br />1152 <br />1113 <br />1183 <br />1215 <br />1249 <br />1259 <br />896 <br /># Units <br />32 <br />1 <br />58 <br />13 <br />1 <br />12 <br />78 <br />13 <br />15 <br />56 <br />5 <br />2 <br />8 <br />23 <br />31 <br />348 <br />Proforma Rent PSF <br />February 2015 <br />$1,433 <br />$1,315 <br />$1,578 <br />$1,588 <br />$1,602 <br />$1,621 <br />$1,731 <br />$1,633 <br />$2,060 <br />$2,405 <br />$2,337 <br />$2,547 <br />$2,698 <br />$2,698 <br />$2,773 <br />$1,800 <br />Rent/Sq.Ft. <br />$2.61 <br />$2.49 <br />$2.30 <br />$2.15 <br />$2.28 <br />$2.26 <br />$2.01 <br />$2.11 <br />$2.09 <br />$2.10 <br />$2.15 <br />$2.22 <br />$2.16 <br />$2.20 <br />$2.16 <br />$2.01 <br />Rent/Sq.Ft. <br />$2.64 <br />$2.82 <br />$2.43 <br />$2.23 <br />$2.59 <br />$2.33 <br />$2.30 <br />$2.08 <br />$2.23 <br />$2.07 <br />$2.40 <br />$2.70 <br />$2.08 <br />$2.02 <br />$3.00 <br />$2.15 <br />January 2018 Asking Rent <br />$1,451 <br />$1,490 <br />$1,670 <br />$1,643 <br />$1,820 <br />$1,658 <br />$1,756 <br />$1,695 <br />$2,179 <br />$2,379 <br />$2,670 <br />$3,195 <br />$2,526 <br />$2,526 <br />$3,774 <br />$1,924 <br />Performance Rent Comparison: Proforma Vs. Actual <br />Property <br />Hermitage <br />Cottonwood <br />Beacon 430 <br />Fusion 1560 <br />AER St. Petersburg <br />Average <br />Avg. Eff. Rent <br />$1,991 <br />$1,830 <br />$1,915 <br />$1,702 <br />$2,551 <br />$2,000 <br />Variance <br />$0 <br />$161 <br />$76 <br />$289 <br />$560 <br />$9 <br />410 <br />Occupancy <br />87.10% <br />95.40% <br />95.20% <br />94.29% <br />86.29% <br />92.80% <br />$/Sq. Ft. <br />$2.23 <br />$2.06 <br />$2.02 <br />$2.00 <br />$2.34 <br />$2.11 <br />Traffic <br />15 <br />11 <br />9 <br />10 <br />12 <br />57 <br />Leases <br />3 <br />2 <br />2 <br />1 <br />1 <br />9 <br />Leased <br />63.50% <br />97% <br />95% <br />95% <br />86% <br />93% <br />Competitive Analysis: Average Effective Rent Vs. Occupancy - All Floorplans January 2018 (averages do not include Hermitage) <br />Note: Comparison of current rental performance to original underwriting assumptions <br />Actual Vs. <br />Underwriting <br />29
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