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<br />|REQUEST FOR PROPOSAL NO. 19-07-02 18 <br /> <br />Phase 2 - Brand Development and Execution <br /> <br />The scope of services envisioned for Phase 2 includes, but is not limited to, the following: <br /> <br />• Develop a logo, brand identity, design and style guidelines, and tagline. (The City’s <br />current and previous logos are reflected in Attachment A). <br />• Establish brand and design (style) guidelines including City fonts, colors, imagery, and <br />sample template designs. <br />• Create templates for various City publications (including but not limited to business <br />cards, letterhead, stationary, PowerPoint presentations, ID cards, generic <br />brochures/flyers, email blasts). <br />• Branding options will also take into consideration items such as signs (i.e. building, park, <br />street, wayfinding, and welcome signs), vehicle and bus wraps, pole banners, <br />promotional products, City website, and City publications (monthly newsletter and <br />quarterly magazine). <br />• Develop internal and external plan for brand awareness and marketing with <br />understanding of the City’s brand in reference to the local community and South Florida <br />region. <br />• Provide recommendation of ways to articulate the brand; define markets and promotional <br />avenues; and advise on strategies to better promote and create brand awareness. <br /> <br />To ensure project efficiency, firms will schedule and attend frequent status meetings. The firm <br />must provide a weekly status report as defined during the project kick-off meeting. Submitted <br />branding and logos are not to be copyrighted or trademarked. The City will have full ownership of <br />all finalized files, including the source files. The final report provided by the firm to the City must <br />be an accessible PDF following WGAC 2.0 guidelines as outlined in Section 508 of the <br />Rehabilitation Act. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />END OF SECTION