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<br />|REQUEST FOR PROPOSAL NO. 19-07-02 23 <br /> <br />capabilities for the Firm regarding brand development and implementation; firm may <br />provide examples for creative for other industries and clients. The firm should include <br />any demonstrated use of creative technology to implement PR programs. <br /> <br />8. Strategic Thinking <br />In order to provide an insight into the strategic capabilities of your Firm, please provide <br />one appropriate example for each of the following (including samples). The examples <br />should focus on design and the ability to create a uniformed look that can be applied to <br />various mediums and applicable to different audiences: <br /> <br /> State what research affiliates or internal research resources the Firm has <br />available. <br /> State how the Firm identifies the key target audiences for its clients and how it <br />then determines the appropriate media to best communicate with those <br />audiences. <br /> State what experience the Firm has with the development of creative or non- <br />traditional strategic alliances/sponsorships (i.e. industries outside of the travel <br />business) to implement PR programs. State what experience the firm has with <br />measurement of PR results. <br /> State what experience the Firm has in developing strategic PR and crisis <br />management plans. (Examples may be shared and results may also be included.) <br /> <br />9. Cost of Services <br />Each firm shall submit in their price proposal any pricing conditions or contingencies. All <br />costs including travel are to be included in your proposal. Price must be a lump sum cost <br />to cover all components of each phase. Proposal must also include a fixed hourly rate <br />sheet for all requested services as outlined in the Scope of Services. <br /> <br />10. References <br />Each Proposer must submit a list of three (3) references of current and/or past <br />customers for which they have provided services similar in scope and size of those <br />described herein. <br />• Each reference must be supplied on client’s letterhead <br />• Each reference letter must be signed with contact person and phone number <br /> <br />The City retains the right to request any additional information pertaining to the <br />Proposer's ability, qualifications, and procedures used to accomplish all work under the <br />contract as it deems necessary to ensure safe and satisfactory work. <br /> <br />Do not include City of Sunny Isles Beach or its employees as references when submitting <br />your proposal. <br /> <br />11. Contract Forms <br />All completed contract forms. <br /> <br />END OF SECTION