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30 HOOK+BRIDGE RFP Nº 19-07-02TIMELINE AND COST PROPOSALBRAND REFRESH TIMELINE TIME PRICE <br />1. RESEARCH PHASE <br />• Stakeholder Perceptions <br />• Competitive and Language Audit <br />• Existing Marketing Materials Audit <br />• Key Management Perceptions <br />• Evaluation of Existing Brand/Brand Architecture <br />• SLOT Analysis <br />9 weeks $15,000 <br />2. BRAND STRATEGY PHASE <br />• Vision <br />• Strategy <br />• Core Values <br />• Mission (Goals) <br />• 2-5 year plan <br />• Brand Attributes <br />• Client Sign-off <br />• Finalize Branding Strategy <br />• Write Creative Brief <br />6 weeks $10,000 <br />3. DESIGN PHASE <br />• The Big Idea <br />• Design Brand Identity and Sub-Brands <br />• Explore Possible Applications <br />• Finalize Brand Architecture <br />• Strong, Singular Master Brand, everything unified; its persona, ethos, values <br />• Present Visual Strategy to Client <br />• Client Sign-off <br />20 weeks $25,000 <br />4. TOUCHPOINTS <br />• Finalize Identity Design <br />• Develop Color System <br />• Develop Type <br />• Develop Campaign Look and Feel <br />• Trademarking / Servicemarking Applications <br />• Prioritize and Design Applications <br />• Design program (Signage, collateral, advertising etc) <br />• Apply Brand Architecture <br />• Re-create and Incorporate Sub-Brands <br />6 weeks $10,000 <br />5. MANAGING ASSETS <br />• Build Synergy <br />• Develop Launch Strategy/Plan + Goals <br />• Launch Internally <br />• Launch Externally <br />• Develop Standards and Guidelines <br />• Finalize Brand Manual <br />• Nurture Brand Champions <br />• Measurement <br />10 weeks $13,000 <br />6. INTEGRATED MARKETING PROCESS <br />• Identity <br />• Advertising <br />• City Experience <br />• Promotions <br />• Interactive <br />• Events <br />• Exhibits <br />• Ongoing Research <br />12 weeks $25,000 <br />TOTALS 66 WEEKS $98,000