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37 HOOK+BRIDGE RFP Nº 19-07-02STAFFINGAGENCY <br /> HOOK+BRIDGE <br />Bay Harbor Islands, FL <br />Creativity is a hook. It generates curiosity. The physical expression of creativity is a bridge, <br />which shifts people from curiosity to an experience that informs, entertains, illuminates, <br />compels, jars memories and makes new ones. <br />This, in essence, is what we do. At H+B, our hook is design. Our bridge is evolving design <br />into strategic, targeted, powerfully messaged and visually compelling campaign pieces <br />that create awareness or elicit an action. Then we disseminate via strategically selected <br />media for greatest impact. That’s basically it. <br />Our team, comprised of graphic design (the hook) and marketing (the bridge), focuses on <br />B2B and B2C projects that will not only enhance and improve the lives of the audience or <br />customer, but serve as personal and professional growth opportunities for the H+B team. <br />Hook+Bridge, based in Miami, FL is one of three agencies owned by The Andrés Marquina <br />Group of Mexico City. Andrés and Vanessa Flores have worked together for years, with <br />Andrés serving as the marketing professional and Vanessa, the creative director. The firm <br />specializes in strategic branding and marketing and all things digital. <br />CREATIVE DIRECTOR <br /> VANESSA FLORES. <br />Branding Specialist. Photographer. Digital Marketing Agency Creative Officer <br />2006 Associate’s Degree in Graphic Design, Instituto de Diseño de Caracas, Venezuela <br />2009 Bachelor of Fine Arts in Graphic Design, Miami International University of Art <br />and Design <br />Vanessa is a veteran brand expert and prolific graphic designer who has worked in city <br />revitalization, hospitality, real estate, spas, packaging, consumer products, personal <br />branding, medical, housewares, food and beverage, retail, public personalities and book <br />and magazine design. She looks at design as a strategic, problem-solving tool and is <br />amazing at unearthing and communicating the right message, both verbally and visually. <br />Her artisty includes all print and digital design and photography. <br />Vanessa will be the point of contact and coordination for this account. <br /> <br />MARKETING DIRECTOR <br /> ANDRÉS MARQUINA <br /> Digital Marketing Strategist. Photographer. Chief Executive Officer. <br /> 2007 Bachelor in Marketing, Universidad Rafael Belloso Chacín, Maracaibo, Venezuela <br />Andrés is what he calls a “serial entrepreneur” who is passionate about digital marketing <br />and audience behavior. He owns three digital marketing agencies, each focused on <br />specific niche markets. He enjoys discovering how to untap growth, keeping a plan going <br />and accelerating the growth of his clients in the digital environment. His skills at creating <br />highly effective teams, including his executive strategic management team, have served as <br />a catalyst in the growth of his client base in the US and LATAM.