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Paul Jacober, PRINCIPAL & CREATIVE DIRECTOR
<br />Mr. Jacober is the founder and director of Jacober Creative, also affectionately referred to as the Face of the
<br />Place. After graduating with a degree in Journalism from Pepperdine University he moved to New York City
<br />to be a part of the launching team behind VIBE magazine. He brings his love of design and editorial layout
<br />is a motivating force behind the clean and concise aesthetic Jacober Creative is known for. He has provided
<br />creative and branding services for commercial and non-profit groups around the world, working in the print
<br />and digital space, and developing campaigns and multi-media productions. He also sits on the board of local
<br />arts organization Locust Projects. Mr. Jacober has over three decades of design, marketing and journalism
<br />experience that he will bring to branding services for the City of Sunny Isles Beach. Over the course of his
<br />career his work has been recognized for excellence from the Arango Design Foundation (Finalist, Arango
<br />Design Award for Emerging Talent, 2000), and the Design Center of the Americas (Designer of the Year,
<br />2009). Under his direction, Jacober Creative won two Flagler Awards from Visit Florida: Best In Show & Gold
<br />“Henry” Award for the Surfside Visitor Guide in 2016. He will lead the Jacober Creative team in the City of
<br />Sunny Isles Beach rebranding project by directing all creative initiatives, from campaign development to new
<br />messaging initiatives.
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<br />Daniel Peralta, DIRECTOR OF BUSINESS DEVELOPMENT
<br />Mr. Peralta is a seasoned business development professional with a broad career highlighted by creative
<br />design, client relationship management and sales success. Part of the Jacober Creative team since 2010, he
<br />regularly flexes his industrial design and manufacturing background. Part of his role in the new proposal for the
<br />branding proposal for the City of Sunny Isles Beach will be the project management of larger photo and video
<br />production efforts, as well as the ongoing financial management of the project. His production, large format
<br />printing and trade show experience will help support all event activities.
<br />
<br />Luisa Jimenez, BRAND STRATEGIST
<br />
<br />Ms. Jimenez has worked as a brand strategist and marketing professional for the past decade, and since
<br />2015 with Jacober Creative. She develops and executes comprehensive marketing strategies that span social
<br />media, digital, communications, and experiential initiatives, and analyzes, optimizes, and reports on campaign
<br />metrics across all social and digital platforms. Her background in advertising and marketing in the luxury
<br />and tech sectors give her a unique perspective on understanding the City of Sunny Isles Beach stakeholders.
<br />Ms. Jimenez increased revenues, grew market share and boosted brand awareness for multiple clients in her
<br />time at Jacober Creative including the Town of Surfside, Plaza Construction and Peekaboo Ice Cream.
<br />
<br />Kerry Burt, LEAD DEVELOPER
<br />Ms. Burt has been a leader in website development since the early days of the World Wide Web, first with her
<br />own company Recognition Media, and more recently with Jacober Creative. She has served clients across the
<br />globe, building, launching and managing websites and administration systems. She works with Django, CSS,
<br />HTML, JS and ASP programming.
<br />Jacober Creative Management Team
<br /> RESPONSIBLE FOR COORDINATION OF ALL PROJECT WORK
<br /> MANAGES ALL MARKET RESEARCH AND INVESTIGATION
<br />Adriana Mazariegos, ART DIRECTOR & GRAPHIC DESIGNER
<br />Ms. Mazariegos has been with Jacober Creative since 2012, and has worked on all three tourism marketing
<br />campaigns for the Town of Surfside, which in 2016 won a “Visit Florida Flagler Award: Best In Show & Gold
<br />“Henry” Award.” She is talented and recognized Art Director, and is skilled in illustration, editorial layout,
<br />lettering and branding designs. Ms. Mazariegos has a BFA in Fine Arts and Graphic Design, Cum Laude. Born
<br />and raised in Miami, she will bring her experience of working with South Florida municipalities and her unique,
<br />creative eye to the City of Sunny Isles Beach rebranding project.
<br />
<br />Nicole Jeske, GRAPHIC DESIGNER
<br />Ms. Jeske, a graduate of University of Texas, where she majored in Advertising, brings her experience creating
<br />ad campaigns for non-profits and national restaurant groups. She is proficient with Illustrator, HTML and
<br />Adobe Creative Cloud. She will bring her graphic designs skills to the proposed new City of Sunny Isles Beach
<br />rebranding and marketing efforts, including working on social content, creating branded print collateral and
<br />support for all web designs.
<br />
<br />Kathie Baptista, GRAPHIC DESIGNER
<br />One of those hard-to-find born and raised Miami people, Ms. Baptista returned to the Magic City after a stint
<br />in North Carolina. She completed a Bachelors in Emerging Media and Graphic Design from the University
<br />of Central Florida in Orlando, and is a great addition to the Jacober Creative family. She’s an avid member
<br />of AIGA and leads many of their community related design events. Kathie’s specialties include (but are not
<br />limited to) custom typography, innovative illustrations and clean layout and design.
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<br />Greg Shaughnessy, SEO & DIGITAL MARKETING
<br />Mr. Shaughnessy specializes in organic SEO and lead generation. With 15 years of experience and a broad skill
<br />set, he began his SEO career at Progressive Insurance, where he aggressively optimized their search marketing
<br />efforts. He covers all facets of marketing in a myriad of industries, managing $5.2 million in Pay Per Click
<br />advertising a year.
<br />Robert H. Rosenberg, COPYWRITER
<br />Mr. Rosenberg has worked with Jacober Creative, writing advertising copy, video scripts and web content
<br />for the past several years. He has more than three decades of experience in marketing, publicity, writing
<br />and event production, and is an Emmy Award-winning leader in the Miami and national arts scene. He was
<br />the Founding Director of both the Coral Gables Art Cinema and the Miami Gay & Lesbian Film Festival.
<br />Mr. Rosenberg will provide public written content for all aspects of the City of Sunny Isles Beach rebranding
<br />and marketing efforts.
<br />RFP — No. 19-07-02 RFP — No. 19-07-02 StaffingStaffing 33 32
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