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Our brand strategy will include: <br />Strategic Brand Implementation and Community Engagement <br />A brand is the collection of positive experiences over time. At Jacober Creative we <br />ensure that every experience of the City of Sunny Isles Beach by residents, businesses, <br />employees, customers and visitors exceeds their expectations. <br />Brand Rollout <br />A long-term brand rollout that works <br />to achieve incrementally progressive <br />milestones across the following <br />digital metrics: <br />• Social Media engagement <br />• Growth of CRM database <br />• Newsletter dissemination <br />• Organic traffic to the website <br />• Downloads of City guide <br />Recommendations <br />Create recommendations for future <br />implementation of the brand across <br />the following touchpoints that engages <br />residents, businesses, employees <br />and visitors: <br />• Optimizing Website Content, including <br />blog material <br />• Plans for Email and CRM Content <br />and best practices <br />• Provide a structure for a visually <br />compelling and informative <br />visitor guide <br />• Incorporating branding into <br />event activations <br />• Design of contemporary apparel <br />• Striking Signage and street banners <br />• Recommendations for long-term <br />photography and video solutions <br />• Provide a structure for a visually <br />compelling and informative City guide <br />Building a story <br />Crafting a City of Sunny Isles <br />Beach narrative that encompasses <br />areas of discovery across distinct <br />target audiences: Residential, <br />Business and Visitors. <br />Visual Messaging <br />Creating a multi-faceted visual <br />and messaging campaign to <br />attract Miami-Dade County <br />and South Florida residents to <br />discover Sunny Isles Beach as a <br />dining, entertainment, cultural <br />and staycation destination. <br />Social Media <br />Creating a social media campaign <br />that fosters user engagement and <br />advocacy, helping spread the <br />message in an organic and low- <br />cost manner. <br />Insights Program <br />Creating a program to gather <br />information and consumer insights <br />from residents and customer. <br />Sell Sheet <br />Create a Sunny Isles Beach <br />marketing sell sheet to attract <br />new residents, investors and <br />businesses to the area. <br /> YES CONTEMPORARY EL SALVADOR, PUBLICATION <br /> EDDIE IRVINE HOMES, BRAND IDENTITY <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 49 48