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CAMPAIGN <br />“Fab, Fit, Fam” <br />And in 2018 we created “Fit for Families and <br />Fabulous for Everyone.” Identifying a need <br />to further the Town of Surfside’s messaging <br />to better align with evolving tourism trends, <br />we incorporated an emphasis on wellness, <br />family time, and outdoor activities in <br />our messaging. <br />An evolution of the “Uptown Beachtown” <br />theme with a fit and fabulous spin, we <br />worked from concept (storyboards) to <br />implementation (a 12-hour shoot that included <br />underwater and aerial photography), <br />capturing four main locations and seven <br />different scenes: Beach Fitness (both <br />casual and dressed up), Beach Fun & <br />Frolicking, Beach Picnics, Family Bike Path <br />Time, Family Time at the Community Center, <br />and Tennis. We created images that were <br />unique and dynamic — showcasing themes <br />of family, fun and wellness while featuring <br />Surfside’s beautiful natural surroundings. <br />Fit for Families & Fab <br />For Everyone. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 77 76