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Flamingo Park Tennis Center <br />Athletics <br />OBJECTIVE <br />Flamingo Park is an iconic urban oasis at <br />the center of South Beach and they needed <br />an update to the image of their recently <br />modernized and rebuilt Tennis Center. They <br />wanted to reach out to a broad range of <br />visitors, not just locals, and position the <br />center as a “must-visit” destination for tourists <br />who have an interest in playing tennis while <br />on vacation. <br /> <br />RESULTS <br />The client provided one specific requirement <br />– there had to be a flamingo in the logo. Using <br />the shape of a flamingo’s head to mimic the <br />natural curving white lines of a tennis ball, <br />we came up with a unique logo suited for <br />this iconic facility. We created a bright and <br />sunny color palette by using floods of blues, <br />greens, pinks and yellows to balance the sleek <br />black lines of the design. This was paired with <br />a contemporary sans serif font that also has <br />some Mid Century Modern leanings (Neutra <br />Face), a nod to the park’s Art Deco District <br />location. The rebranding was carried over <br />through a range of collateral material, from <br />signage to tennis gear. <br />In addition to the Center incorporating <br />Jacober Creative designs over the past year, <br />they have also returned to us to assist in <br />expanding their branding and marketing <br />campaigns, their work with the City of Miami <br />Beach, their website in the upcoming fiscal <br />year, and updating their social media presence. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 85 84