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Now, it’s time to translate what we heard from you <br />and our own research into a brand strategy that <br />shares the truth about Sunny Isles Beach in a unique <br />way. Something that makes people reconsider what <br />Sunny Isles Beach means to them and answers <br />questions like: <br />DESTINATION <br />BRAND STRATEGY03 <br />WHAT MAKES SUNNY ISLES BEACH MODERN AND <br />RELEVANT? <br />DOES THE CITY REALLY KNOW AND CARE ABOUT ITS <br />RESIDENTS? <br />WHY SHOULD I MOVE TO SUNNY ISLES BEACH OR STAY <br />HERE LONGER? <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />WHAT IS THE SUNNY ISLES STORY? <br />10