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RFP No. 19-07-02 Citywide Re-Branding Services
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Spark
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8/15/2019 10:20:20 AM
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8/15/2019 10:19:33 AM
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2 thorough phases, 7 efficient months. <br />If awarded, we would provide you with a detailed schedule identifying specific due <br />dates and stakeholder review milestones. At this stage, we have provided an overview <br />of our phases and deliverables for the duration of the contract outlined in the RFP. <br />OCTOBER 2019 NOVEMBER 2019 DECEMBER 2019 JANUARY 2020 FEBRUARY 2020 MARCH 2020 APRIL 2020 <br />PHASE 1 - MARKET <br />RESEARCH AND <br />INVESTIGATION <br />STRATEGY KICKOFF & <br />DISCOVERY <br />PRIMARY RESEARCH <br />SECONDARY RESEARCH <br />PHASE 2 - BRAND <br />DEVELOPMENT & <br />EXECUTION <br />DESTINATION BRAND <br />STRATEGY <br />DESTINATION BRAND <br />IDENTITY DEVELOPMENT <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />12
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