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Florida isn’t just a state. It’s a state of mind. It’s <br />been said before, and we know it’s true. Florida is <br />the place you go for the experience of being more <br />relaxed, more carefree, more open to connections, <br />and more ready for fun. But it’s also a mindset you <br />carry with you every day afterward. A Florida state <br />of mind provides relief from the real world, allows <br />you to deliberately unplug from your worries, and <br />encourages you to truly enjoy every moment. It <br />reminds you that your vacation self is your best <br />self. And until you can go back to Florida, you can <br />always go back to Florida in your mind. <br />TAGLINE & POSITIONING STATEMENT <br />Every element of the brand was inspired by what it feels like <br />to be in Florida. With the tagline of Follow Your Sunshine, <br />we even created a custom typeface for the website that does <br />just that. As the day goes on, the shadow moves depending <br />on the sun’s position at that time. <br />MORNING <br />AFTERNOON <br />CASE STUDY <br />19SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />17