Laserfiche WebLink
Since a large part of our new brand was diverse <br />emotions, diverse people, and diverse experiences, <br />we had to find real people, not just models. We <br />worked with Florida casting agencies to exclusively <br />review real families, real couples, and real friends <br />so we could show more than flawless, young <br />models with perfectly white teeth. <br />To kickoff the re-brand, we facilitated brand <br />workgroups with leaders from DMOs across <br />Florida. By giving everyone an opportunity to share <br />their unique perspectives, we not only got a better <br />understanding of their unique needs, but also <br />gained their buy-in from the start. <br />Our relationship with VISIT FLORIDA is a true <br />partnership. All the critical Board presentations <br />were crafted and presented side-by-side with <br />our client. We answered all the tough questions <br />together and celebrated when it was well-received. <br />Ultimately, our combined effort made everyone <br />comfortable with the approach and our solutions. <br />Co-presented to the <br />Board of Directors <br />Teamwork to find <br />real people vs. models <br />Facilitated Working <br />Sessions with 100+ DMO/ <br />Tourism leaders <br />COLLABORATION HIGHLIGHTS <br />“One thing that I absolutely love about SPARK is that they are problem solvers. My <br />problems are their problems. They ask really, really great questions to figure out <br />what problems I’m trying to solve as a business. They listen to the feedback. As an <br />agency partner, they are one of the best partners that we have and one of the best <br />partners I’ve ever worked with.” <br />STACI MELLMAN <br />VISIT FLORIDA, VP OF GLOBAL BRAND <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />20