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With so many last-minute opportunities, <br />partners, and trade events, any destination brand <br />has to be flexible and replicable. Aside from the <br />robust brand guide featuring 132 options for We <br />Make ______ Vacations, we also included tutorial <br />videos to help the in-house team recreate some <br />of the brands custom features. <br />From the very beginning, we wanted to learn <br />from the Kissimmee stakeholders who know <br />the destination (and it’s visitors) best. Along the <br />way, we shared the positioning with 200 people <br />at the annual meeting, then unveiled the brand <br />at a fun event where people could write their <br />own We Make ______ Vacations headline. <br />With these two attractions being such a major <br />part of vacations in Kissimmee, we wanted to <br />make sure our brand would complement theirs. <br />Both were equally excited about how they could be <br />featured. Our first campaign was the first to use <br />both partners in the same campaign (although in <br />different spots). <br />Working sessions with <br />Disney and Universal <br />Created a brand that was <br />easily embraced by the in- <br />house creative department <br />Connected & engaged with <br />Stakeholders throughout <br />the process <br />COLLABORATION HIGHLIGHTS <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />27