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A Metro area <br />boldly emerges <br />from “average” <br />Before it’s rebrand, Tampa Bay was regarded by <br />most as just “average” or “okay.” But one short trip <br />showed you something else. In short, the outside <br />didn’t match the inside. We would approach working <br />with Sunny Isles Beach the same way, drawing on <br />the city’s diversity, vibrant local culture, and other <br />distinctions to better define its sense of place and a <br />flag for passionate residents to proudly wave. <br />RELEVANCE TO SUNNY ISLES BEACH <br />VISIT TAMPA BAY <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />29