Laserfiche WebLink
Meetings & Events was a very important category <br />for Tampa – one that needed to be heavily <br />considered in the rebrand. And also one that <br />couldn’t pause while we rebranded. We worked <br />with the team to develop an interim campaign <br />that would tease to the new brand while we were <br />finalizing details, then later collaborated on a <br />custom FAM kit complete with keys, logo pin, and <br />mini pirate flag. <br />Since consumer research ranked Tampa very low <br />for history and culture, we began the process <br />with a 3-hr private tour of the History Musuem. <br />Throughout the process, we collaborated with the <br />curator to ensure our brand and historical claims <br />were proper representations of the area’s past. <br />Our relationship with the board began during the <br />discovery phase, where we wanted to understand <br />their objectives and connect those to what the <br />research said. As the project unfolded, we became <br />very active in giving brand updates and facilitating <br />conversations about everything from positioning <br />to the risks of using such a bold logo. <br />Active participants in Visit <br />Tampa Bay board meetings <br />Expanded conversations <br />and deliverables for the <br />Meetings & Events team <br />Developed and maintained a <br />strong relationship with the <br />Tampa Bay History Museum <br />COLLABORATION HIGHLIGHTS <br />“We’re extremely proud of our new brand, <br />it stands out everywhere we use it.” <br />SANTIAGO CORRADA <br />CEO, VISIT TAMPA BAY <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />35