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References <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />10. REFERENCES <br /> <br /> <br /> <br /> <br /> <br />Mauricio Betancur, CMC <br />City Clerk <br />City of Sunny Isles Beach <br />18070 Collins Avenue <br />Sunny Isles Beach, FL 33160 <br /> <br />Dear Mr. Betancur, <br />Experience Kissimmee had the pleasure of working with SPARK on a destination rebrand in <br />2016-2017 and I recommend them as an agency partner without hesitation. This is a group that <br />digs deep into the research, finds the thing that makes your destination special and develops an <br />ownable, appealing brand you can be proud of. <br />As Orlando’s neighbor, it was a big challenge to identify and then articulate Kissimmee’s unique <br />position as a destination, but together with the creative thinkers at SPARK, we got it done. Their <br />strength lies not only in their creative services but also in their ability to distill data into <br />actionable, meaningful insights. Those insights were key to making a brand for our destination <br />that felt authentic and resonated with visitors, resident, and other stakeholders. A few years <br />down the road, the brand is strong and aging well. We are so proud to call it our own. <br />I know the process of selecting an agency partner can be a daunting one. I hope this <br />recommendation makes it a little easier. Do not hesitate to reach out if I can provide any <br />additional information. <br />Sincerely, <br /> <br />DT Minich <br />President and CEO <br />Experience Kissimmee <br />407-569-4801 <br /> DMinich@experiencekissimmee.com <br /> <br /> <br />47