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Profit and Loss Statements - 2018
<br />SPARK REQUEST FOR PROPOSAL
<br />NO. 19-07-02
<br />5. FINANCIAL BACKGROUND
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 1/6
<br />Spark Branding House, Inc.
<br />PROFIT AND LOSS
<br />January - December 2018
<br />TOTAL
<br />Income
<br />4100 Gross Revenues - Brand Design
<br />4110 Gross Revenues - Immersion and
<br />Positioning Concepts
<br />184,585.07
<br />4120 Gross Revenues - Brand
<br />Architecture
<br />106,887.43
<br />4130 Gross Revenues - Naming 62,082.90
<br />4140 Gross Revenues - Identity 170,970.74
<br />4150 Gross Revenues - BD Production 15,671.66
<br />4160 Gross Revenues - Collateral
<br />Concept
<br />35,451.25
<br />4170 Gross Revenues - Collateral
<br />Design
<br />96,384.26
<br />4180 Gross Revenues - BD Project
<br />Management
<br />940,588.58
<br />Total 4100 Gross Revenues - Brand
<br />Design
<br />1,612,621.89
<br />4200 Gross Revenues - Experience
<br />Design
<br />4210 Gross Revenues - Service Concept 71,047.91
<br />4220 Gross Revenues - Operations
<br />Guide Creation
<br />10,092.93
<br />4230 Gross Revenues - Implementation
<br />Strategy
<br />19,950.00
<br />4240 Gross Revenues - Experience
<br />Analysis
<br />4,000.00
<br />4250 Gross Revenues - ED Production 13,600.00
<br />4260 Gross Revenues - ED Project
<br />Management
<br />137,023.24
<br />Total 4200 Gross Revenues - Experience
<br />Design
<br />255,714.08
<br />4300 Gross Revenues - Creative
<br />Campaigns
<br />4310 Gross Revenues - Campaign
<br />Strategy
<br />111,140.35
<br />4320 Gross Revenues - Campaign
<br />Concept
<br />191,806.28
<br />4330 Gross Revenues - Campaign
<br />Execution
<br />95,431.76
<br />4340 Gross Revenues - Campaign
<br />Production
<br />541,446.51
<br />4350 Gross Revenues - Marketing
<br />Collateral (deleted)
<br />45,591.50
<br />4360 Gross Revenues - CC Project
<br />Management
<br />960,238.62
<br />Total 4300 Gross Revenues - Creative 1,945,655.02
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 2/6
<br />TOTAL
<br />Campaigns
<br />4400 Gross Revenues - Social Media
<br />4410 Gross Revenues - Social Strategy 25,642.48
<br />4420 Gross Revenues - Content
<br />Creation
<br />104,099.98
<br />4430 Gross Revenues - Engagement 42,173.33
<br />4440 Gross Revenues - Monitoring and
<br />Outreach
<br />18,920.00
<br />4450 Gross Revenues - Reporting and
<br />Optimization
<br />140,516.75
<br />4460 Gross Revenues - SM Project
<br />Management
<br />353,396.17
<br />Total 4400 Gross Revenues - Social
<br />Media
<br />684,748.71
<br />4500 Gross Revenues - Content Studios
<br />4510 Gross Revenues - Pre-Production 215,934.21
<br />4520 Gross Revenues - Production 1,199,745.98
<br />4530 Gross Revenues - Post Production 866,225.29
<br />4540 Gross Revenues - CS Project
<br />Management
<br />59,665.93
<br />Total 4500 Gross Revenues - Content
<br />Studios
<br />2,341,571.41
<br />4600 Gross Revenues - Website
<br />Development
<br />4620 Gross Revenues - Website
<br />Concepts
<br />3,837.50
<br />4630 Gross Revenues - Website Design 34,000.00
<br />4640 Gross Revenues - Development 27,096.10
<br />4650 Gross Revenues - Maintenance 625.00
<br />4660 Gross Revenues - WD Project
<br />Management
<br />34,930.45
<br />Total 4600 Gross Revenues - Website
<br />Development
<br />100,489.05
<br />4700 Gross Revenues - Media
<br />4710 Gross Revenues - Media Strategy 96,529.96
<br />4720 Gross Revenues - Planning 23,060.00
<br />4730 Gross Revenues - Placement 1,238,317.08
<br />4740 Gross Revenues - Media
<br />Management
<br />20,595.82
<br />4750 Gross Revenues - M Project
<br />Management
<br />169,738.00
<br />Total 4700 Gross Revenues - Media 1,548,240.86
<br />Total Income $8,489,041.02
<br />Cost of Goods Sold
<br />5100 Cost of Goods Sold - Brand Design
<br />5180 Cost of Goods Sold - BD Project
<br />Management
<br />174,380.80
<br />Total 5100 Cost of Goods Sold - Brand
<br />Design
<br />174,380.80
<br />5200 Cost of Goods Sold - Experience
<br />Design
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 3/6
<br />TOTAL
<br />5220 Cost of Goods Sold - Operations
<br />Guide Creation
<br />55.13
<br />5230 Cost of Goods Sold -
<br />Implementation Strategy
<br />47,464.00
<br />5240 Cost of Goods Sold - Experience
<br />Analysis
<br />8,840.00
<br />5250 Cost of Goods Sold - ED
<br />Production
<br />3,480.01
<br />Total 5200 Cost of Goods Sold -
<br />Experience Design
<br />59,839.14
<br />5300 Cost of Goods Sold - Creative
<br />Campaigns
<br />5310 Cost of Goods Sold - Campaign
<br />Strategy
<br />2,625.00
<br />5320 Cost of Goods Sold - Campaign
<br />Concept
<br />8,129.75
<br />5330 Cost of Goods Sold - Campaign
<br />Execution
<br />116,981.07
<br />5340 Cost of Goods Sold - Campaign
<br />Production
<br />73,444.59
<br />5350 Cost of Goods Sold - Marketing
<br />Collateral
<br />9,119.00
<br />5360 Cost of Goods Sold - CC Project
<br />Management
<br />199.45
<br />Total 5300 Cost of Goods Sold - Creative
<br />Campaigns
<br />210,498.86
<br />5400 Cost of Goods Sold - Social Media
<br />5410 Cost of Goods Sold - Social
<br />Strategy
<br />10.41
<br />5420 Cost of Goods Sold - Content
<br />Creation
<br />3,598.27
<br />5430 Cost of Goods Sold - Engagement 8,167.49
<br />5440 Cost of Goods Sold - Monitoring
<br />and Outreach
<br />2,801.28
<br />5450 Cost of Goods Sold - Reporting and
<br />Optimization
<br />1,000.00
<br />5460 Cost of Goods Sold - SM Project
<br />Management
<br />3,507.27
<br />Total 5400 Cost of Goods Sold - Social
<br />Media
<br />19,084.72
<br />5500 Cost of Goods Sold - Content
<br />Studios
<br />5510 Cost of Goods Sold - Pre-
<br />Production
<br />1,272.81
<br />5520 Cost of Goods Sold - Production 649,965.76
<br />5530 Cost of Goods Sold - Post
<br />Production
<br />185,235.12
<br />5540 Cost of Goods Sold - CS Project
<br />Management
<br />641.21
<br />Total 5500 Cost of Goods Sold - Content
<br />Studios
<br />837,114.90
<br />5600 Cost of Goods Sold - Website
<br />Development
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 4/6
<br />TOTAL
<br />5640 Cost of Goods Sold - Development 45,913.75
<br />Total 5600 Cost of Goods Sold - Website
<br />Development
<br />45,913.75
<br />5700 Cost of Goods Sold - Media
<br />5730 Cost of Goods Sold - Placement 928,031.33
<br />5740 Cost of Goods Sold - Media
<br />Management
<br />6,500.00
<br />Total 5700 Cost of Goods Sold - Media 934,531.33
<br />Total Cost of Goods Sold $2,281,363.50
<br />GROSS PROFIT $6,207,677.52
<br />Expenses
<br />6100 Payroll Expenses
<br />6110 Salaries 2,469,624.70
<br />6120 Compensation to Officers 281,005.96
<br />6130 Payroll Taxes 186,710.59
<br />6140 Payroll Processing Fees 4,569.50
<br />6150 Employee 401k 28,445.25
<br />Total 6100 Payroll Expenses 2,970,356.00
<br />6200 Insurance
<br />6210 Workers Comp 12,838.55
<br />6220 Employee Health Benefits 170,032.25
<br />6230 Property Insurance 19,407.59
<br />6240 Automobile Insurance 3,381.31
<br />Total 6200 Insurance 205,659.70
<br />6300 Rent
<br />6310 Rent- FL 153,984.00
<br />6320 Rent- CA 28,800.00
<br />Total 6300 Rent 182,784.00
<br />6400 Building Maintenance
<br />6410 Cleaning 5,546.17
<br />6420 Telephone 26,458.31
<br />6430 Repairs 21,115.68
<br />6440 Utilities 24,647.07
<br />Total 6400 Building Maintenance 77,767.23
<br />6500 Sales Efforts
<br />6510 Client Growth 8,111.25
<br />6520 New Business 14,072.16
<br />6530 Client Gifts 1,472.64
<br />Total 6500 Sales Efforts 23,656.05
<br />6600 Finance Expenses
<br />6610 Taxes and Fees 9,300.45
<br />6630 Line of Credit Interest 1,086.11
<br />6640 Lease Interest 581.78
<br />Total 6600 Finance Expenses 10,968.34
<br />6700 Professional Fees
<br />6710 Accounting 7,031.25
<br />6720 Legal 4,287.50
<br />6730 Operations 30,255.30
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