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11 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02 <br />August 13, 2019 <br />City of Sunny Isles Beach <br />18070 Collins Avenue, 4th Floor <br />Sunny Isles Beach, Florida 33160 <br />RE: RFP No. 19-07-02 – Citywide Re-Branding Services <br />RMA (Redevelopment Management Associates, LLC) is pleased to submit our proposal to provide Citywide Re- <br />Branding Services to the City of Sunny Isles Beach that will provide the City with a modern, elevated, and classic <br />brand identity. RMA understands the City is seeking an experienced and qualified branding firm to plan and <br />execute a re-branding campaign for the City that includes research, branding, design and related services. The <br />final brand will emanate uniformity, community identity, and adaptability and will be co-created with involvement <br />from the community including residents, business owners, employees, and stakeholders. <br />For over a decade, RMA has helped our clients create successful urban revitalization initiatives by analyzing, <br />composing, adopting, amending, and successfully implementing a wide variety of realistic studies and plans <br />throughout Florida. This implementation experience provides a very different lens through which we view <br />economic development and marketing efforts, and it is through that lens that our strategic and implementation <br />plans resulted in over $1 billion in economic investment in the cities we have served. <br />RMA is one of the most experienced full-service firms specializing in marketing/branding, tourism, economic <br />development, business attraction and retention, real estate, urban design/planning, and redevelopment consulting <br />services for governmental entities. Our process is methodical, sharply honed, and highly efficient. We engage the <br />community and focus on what to preserve, what to enhance, what assets to expose, and where to invest. Our <br />high-quality presentations and work products make it easy for people to understand and support the strategies <br />and solutions we propose. <br />Sharon McCormick, RMA’s Director of Business Attraction and Marketing, brings over 25 years municipal <br />experience, successfully composing and implementing Strategic Marketing/Branding/Public Relations, Digital/ <br />Social Media, and Economic Development Plans. Our realistic, comprehensive, and effective approach contributes <br />to the creation of vibrant, successful communities. <br />We have thoroughly reviewed all aspects of the listed scope of services and have assembled an award-winning <br />team to provide the most effective branding and marketing services to meet the objectives of Sunny Isles Beach. <br />Thank you for the opportunity to highlight our team and propose our services. We are excited at the opportunity <br />to work with the City of Sunny Isles Beach and will be committed to your continued success. <br />Sincerely, <br />Christopher J. Brown Kim J. Briesemeister <br />Principal Member Principal Member <br />chris@rma.us.com kim@rma.us.com <br />P: 954.695.0754 P: 954.695.0754 <br />PRIMARY CONTACT/PERSON <br />AUTHORIZED TO MAKE <br />REPRESENTATIONS: <br />Sharon McCormick <br />Director of Business <br />Attraction & Marketing <br />2401 E. Atlantic Blvd, Suite 305 <br />Pompano Beach, FL 33062 <br />P: 954.695.0754 | F: 754.240.7885 <br />sharon@rma.us.com | C: 828.773.2637