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13 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02 <br />Note: While the RFP indicates that City anticipates that each phase will take approximately one year, RMA's experience has been that similar projects can be completed within <br />9-18 months depending on various factors related to community and stakeholder participation. <br />SCHEDULE OF PROPOSED <br />SERVICES & TIMELINE <br />Month 1 Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10Month 11Month 12Month 13Month 14Month 15Month 16Month 17Month 18Month 19Month 20Month 21Month 22Month 23Month 24PHASE I: DISCOVERY & RESEARCH <br />Client Kick-off Meeting <br />Background Review/Assessment & Review of Current Brand Assets <br />On Site Assessment (SWOT) <br />Distinguishing Characteristics/Positioning/Perception Study <br />Market Research & Data Analysis <br />One-on-One Targeted Stakeholder Meetings (up to 8) <br />Digital Analysis/Social Media Position <br />Online Community Survey <br />Open House/Town Hall/Public Forum (one meeting up to 4 hours) <br />One-on-one Meetings with City Elected Officials <br />Competitive Analysis <br />Presentation <br />DELIVERABLE: Strategic Assessment Report & Recommendations for Branding & Marketing <br />PHASE II: STRATEGIC MARKETING PLAN/Development of Strategic Marketing Framework & Creative Concepts <br />Client Creative Development Kick-off (Overview of Creative Process) <br />Goals & Objectives <br />Strategies, Tactics & Budget (includes digital and traditional media, resident communications strategies and <br />other initiatives that further the established goals) <br />Positioning Statement & Brand Promise <br />Brand Identity Development & Style Guide/Manual <br />Campaign & Collateral Development (Based on goals identified in the plan and specifically designed <br />for target audiences - includes the development of one campaign based on the adopted brand with unique target <br />messages to identified audiences with sample print and digital ad/rack card/brochure/social media post/website <br />collateral. Various designs to be mutually agreed upon by Staff and Consultant.) <br />Performance Measures <br />DELIVERABLE: Strategic Marketing Plan & Creative Concept <br />Presentation/Public Input/Commission Adoption <br />Public Input and Brand Presentation (1) <br />City Commission Presentation for Adoption of Plan and Brand <br />DELIVERABLE: Final Strategic Marketing Plan & Brand