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69 | RMA | Tab 3 | Staffing | RFP No. 19-07-02 <br />SHARON W. McCORMICK <br />Director of Business Attraction & <br />Marketing/Project Director <br />Years of Experience <br />30+ <br />Areas of Expertise <br /> f Business Attraction & Retention <br /> f Research & Analysis/Marketing Plans & <br />Implementation <br /> f Brand Identification & Development/ <br />Strategy & Campaigns <br /> f Cultural Arts & Special Events <br /> f Community Engagement/Meeting <br />Facilitator <br />Education <br />B.S. | Appalachian State University, <br />ICSC Marketing I & II - John T. Riordan School <br />of Professional Development <br />Bio <br />Ms. McCormick has extensive experience in community and business development through retail, non- <br />profit and event marketing, sponsorship development and public and media relations. Ms. McCormick has <br />created award winning marketing, branding and public relations campaigns and has authored multiple <br />Marketing Strategies for RMA clients. Her strategies and comprehensive approach have included business <br />development programs that have attracted millions of dollars in capital investment and increased revenues, <br />including the attraction of the highly successful Funky Buddha craft brewery which opened in 2013 in <br />Oakland Park’s Culinary Arts District. <br />Professional Affiliations <br /> f International Council of Shopping Centers <br /> f Florida Redevelopment Association <br /> f Alliance of Women Executives, Board Member/VP Digital Communications <br />Visioning & Placemaking <br /> f Brand Identification & Development/Strategy and Campaigns for West Palm Beach’s Northwood <br />Village, Oakland Park, Pompano Beach, Dania Beach, and Margate <br /> f Identified and developed place brands (creating of a sense of place) <br /> f Created and implemented advertising and cross promotional business marketing campaigns through <br />owned, earned and paid media (development and management of websites and social media <br />channels, media relations and media buys) <br /> f Managed and oversaw of the development of downtown wayfinding systems and banners, including <br />message content and style <br />Economic Development & Research <br /> f Strategic Marketing Plans and Implementation for Pompano Beach, Oakland Park, Dania Beach, <br />Margate and West Palm Beach’s Northwood Village <br /> f Created and implemented several comprehensive strategic marketing plans <br /> f Conducted and analyzed market survey data, analyzed tourism research data and consumer behavior <br />research data <br /> f Analyzed data to identify retail opportunity gap <br />Business Attraction & Retention <br /> f Business Attraction and retention for Pompano Beach, Oakland Park, Dania Beach, Margate and West <br />Palm Beach’s Northwood Village <br /> f Analyzed merchandise mix and available property in redevelopment areas and created business <br />attraction strategies <br /> f Developed incentive programs to attract new businesses to redevelopment districts and to improve <br />and retain target businesses <br /> f Developed and implemented business communication strategies to educate business owners and <br />enhance or improve their individual marketing strategies <br /> f Created specifically tailored, targeted marketing and communications strategies to promote <br />opportunities within redevelopment areas to groups (i.e. chambers of commerce, business and civic <br />organizations, neighborhood associations, convention and visitor bureaus, etc.)