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7 Zumba <br />STRATEGIC THINKING <br />THE CHALLENGE <br />With Zumba® enthusiasts around the world reaching middle <br />age, the famous fitness company was on the lookout for a New <br />Year’s global campaign to engage Millennials looking to get fit <br />while having fun. <br />THE SOLUTION <br />We designed a campaign aimed to engage with younger <br />audiences and their fanbase. In record time, we produced 5 <br />commercials, 3 choreography videos, a complete social media <br />campaign, instructor toolkits (in 6 languages) and a website <br />with an interactive tool for instructors create their own <br />personalized #BEATFOMO videos around the world. <br />...And yes, we got to meet Zumba’s famous founder, Beto. <br />SCOPE OF WORK <br />●Industry Research <br />●Global Trends <br />●Personas profile <br />●Strategy <br />●Concept <br />●Campaign Brand <br />●Messaging <br />●Video production <br />●Motion <br />●Social Media <br />●Web development <br />●App development <br />●Web Marketing <br />●Collaterals <br />●Translations <br />RFP RESPONSE No. 19-07-02 | p. 106