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8 Key target audiences <br />STRATEGIC CAPABILITIES <br />They live at the intersection of research findings, overall <br />business goals and identified audiences. <br />Key stakeholders are aligned with research data and <br />overall business objectives for the organization. <br />Last year, we performed this exercise for the Miami <br />Marlins where we identified the three main segments to <br />drive their business goal of increasing ticket sales and <br />created a series of designs and strategies catering to <br />them. Full case available upon request. <br />IDENTIFYING KEY STAKEHOLDERS <br />Findings Goals <br />Audiences <br />RFP RESPONSE No. 19-07-02 | p. 124