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8 Non traditional alliances <br />STRATEGIC CAPABILITIES <br />For Zumba’s 2019 fitness season campaign, we <br />proposed partnerships with local Police, Firefighters <br />and Corporate offices to help them get in shape while <br />they helped us spread the word. <br />Additionally, digital partners like Spotify and Amazon <br />Prime video can help us amplify our messaging to their <br />platforms through hyper personalized ads. <br />THINKING OUTSIDE THE BOX <br />RFP RESPONSE No. 19-07-02 | p. 135