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Key Stakeholders <br />Residents <br />Businesses <br />Residents and guests want to be part of a <br />community is centrally located, has <br />access to the beach and that fits their <br />lifestyle and values. <br />Business and property owners want <br />to grow their investments in a <br />prosper community. <br />They want to capturing some of the extra <br />influx of money driven by new <br />developments. They want to invest their <br />dollars in a city that is prosperous. <br />InsightsMotivators <br />They have the greatest stake in the local <br />economy and care about schools, safety <br />and community activities. Multicultural, <br />diverse and multilingual. <br />Governance <br />City Employees, City Commission and <br />City Committees need to find a new <br />voice for the city that is more engaging <br />and relevant. <br />Looking to build a brand that will ensure <br />new developments and that is uniform and <br />recognizable. <br />Providers <br />Contractors and Developers want to <br />continue growing their portfolio of <br />real estate. <br />They want to invest in proper cities and <br />have the power to change the city <br />landscape. They want to deal with a city <br />that is organized, current and practical.INTERNALEXTERNALRFP RESPONSE No. 19-07-02 | p. 23