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ANALYSIS <br />●For a better understanding of the project, <br />we develop a SWOT analysis, based in <br />three principal aspects: Market, <br />Competitors, Buyers. (M + C + B) <br />●This exercise helps understand the focus <br />to develop the communication strategy <br />and project recommendations. <br />4 APPROACH <br />360 º Methodology <br />RFP RESPONSE No. 19-07-02 | p.40