Laserfiche WebLink
7 Victory Cruise Lines <br />CREATIVE ABILITY <br />THE CHALLENGE <br />Victory Cruise Lines is a all-inclusive destination cruise <br />connecting small crowds of 200 people to select destinations <br />while offering fully immersive cultural experiences. They <br />needed to elevate their brand and messaging to compete with <br />larger, newer cruises. <br />THE SOLUTION <br />After collecting data from research and interviews, we <br />developed a new brand and message that positioned the <br />company as a boutique experience. Their old logo was <br />refreshed and the new tagline, Discover Beyond, was <br />introduced for the relaunch. Storytelling was key for this project <br />where lifelong memories are at the heart of their brand. <br />SCOPE OF WORK <br />●Market research <br />●Competitor analysis <br />●Personas profile <br />●Brand Strategy <br />●Brand positioning <br />●Messaging <br />●Brand Guidelines <br />●Collateral creation <br />●Consulting <br />RFP RESPONSE No. 19-07-02 | p. 52