Laserfiche WebLink
7 Parasol <br />CREATIVE ABILITY <br />THE CHALLENGE <br />MAS Development was looking for a partner to brand their <br />ambitious project of modern, luxury residences for active adults <br />55 and over with a multitude of all-inclusive services. As new <br />concept being disrupting this often sleepy sector of real estate, <br />they needed a name, brand and positioning that was bold and <br />clearly communicated their unique offering. <br />THE SOLUTION <br />The name Parasol and tagline ‘Designed to fit you’ were chosen <br />for the brand, as well as a mix of bright and pastel tones to <br />create a timeless look with a modern feel. <br />The brand and positioning developed not only serves as a sale <br />tool, but a guide to extend the brand experience to Parasol’s <br />world-class residences. <br />SCOPE OF WORK <br />●Market research <br />●Competitor analysis <br />●Personas profile <br />●Naming <br />●Trademark <br />●Brand Strategy <br />●Brand positioning <br />●Messaging <br />●Brand Guidelines <br />●Collateral creation <br />●Consulting <br />RFP RESPONSE No. 19-07-02 | p. 80