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• <br /> I90 r Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability�) 91(' , <br /> The HOMY Collective <br /> Non-Profit <br /> OBJECTIVE <br /> Jacober Creative was tapped by the Miami <br /> Homes For All founders to help craft an official - sC- <br /> name an12- . • <br /> d a logo for one of their groups. <br /> They wanted a new identity to help rebrand <br /> what was formerly known as the Youth - - -' <br /> Homelessness Initiative.a collaborative of over <br /> 60 organizations and youth leaders working <br /> • to prevent and end youth homelessness in <br /> Miami-Dade County. They needed a name <br /> d design that would represent their role <br /> O. Q . O <br /> as a leader in the community, and would <br /> - <br /> be fresh and attention grabbing.while also C Q . <br /> -.-..r '.. a <br /> • <br /> familiar and welcoming to the young clients - T n[- G 6 fi ilji <br /> - they serve. <br /> f I part •£ <br /> � <br /> RESULTS ypOlu Ow0 <br /> . T N E • - We came up with the new name,the H.O.M.Y. %. <br /> . ... - 0 '. Collective,which stands for Helping Our Miami <br /> • Vouch.,It references the street axPreSSlon --yG O L L EC •L 1 V E a 11 <br /> m <br /> hoie(from-homeboy")a slang term found <br /> n contemporary urban environments whose <br /> origins generally trace to Mexican-American <br /> • "Spanglish"from the late 19th century.It was - _ - - <br /> • <br /> .O L L E C-.1-1 V.E both edgy and at the same time relevant to <br /> the group's work,speaking to the teens they • <br /> work with.The acronym.also represents the <br /> collective aspect of the project-each letter <br /> Q�� <br /> is distinct while part of a whole-just as the <br /> individual organizations involved with H.O.M..Y <br /> come together to form one supportive unit. _ <br /> • <br /> For the logo design, we came up with a 'y' <br /> wavelike icon that ebbs and flows with °e',. <br /> radiating letters that forma strong,simple and - <br /> • <br /> • <br /> readable typographic logo.The movement in J =0. <br /> • the logo is also an abstract representation of <br /> life's various challenges as well as the idea of f,. - <br /> moving forward.It is anchored in a sense of • -7 <br /> Miami as a place,referencing the ocean and ir. <br /> the rays of the sun. - •,; <br /> i. <br /> iti <br /> ElJae.-. CR"TIVE J.<0•1111 <a.aTiue L <br />