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• <br /> capabilities for the Firm regarding brand development and implementation; firm may <br /> provide examples for creative for other industries and-clients. The firm should include <br /> any demonstrated use of creative technology to implement PR programs. <br /> 8. Strategic Thinking <br /> In order to provide an insight into the strategic capabilities of your Firm, please provide <br /> one appropriate example for each of the following (including samples). The examples <br /> should focus on design and the ability to create a uniformed look that can be applied to <br /> various mediums and applicable to different audiences: <br /> • State what research affiliates or internal research resources the Firm has <br /> available. <br /> ■ .State how the Firm identifies the key target audiences for its clients and how it <br /> then determines the appropriate media to best communicate with those <br /> audiences. <br /> • State what experience the Firm has with the development of creative or non- <br /> • traditional strategic alliances/sponsorships (i.e. industries outside of the travel <br /> business) to implement PR programs. State what experience the firm has with <br /> measurement of PR results. <br /> • State.what experience the Firm has in developing strategic PR and crisis <br /> management plans. (Examples may be shared and results may also be included.) <br /> 9. Cost of Services • <br /> Each firm shall submit in their price proposal any pricing conditions or contingencies. All <br /> costs including travel are to be included in your proposal. Price must be a lump sum cost <br /> to cover all components of each phase. Proposal must also include a fixed hourly rate <br /> sheet for all requested services as outlined in the Scope of Services. <br /> 10. References <br /> Each Proposer must submit a list of three (3) references of current and/or past <br /> customers for which they have provided services similar in scope and size of those <br /> described herein. <br /> • Each reference must be supplied on client's letterhead <br /> • Each reference letter must be signed with contact person and phone number <br /> The City retains the right to request any additional information pertaining to the <br /> Proposer's ability, qualifications, and procedures used to accomplish all work under the <br /> contract as it deems necessary to ensure safe and satisfactory work. <br /> Do not include City of Sunny Isles Beach or its employees as references when submitting <br /> your proposal. <br /> 11, Contract Forms <br /> All completed contract forms. . • <br /> END OF SECTION <br /> REQUEST FOR PROPOSAL NO. 19-07-02 73 <br />