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Reso 2019-2994
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Reso 2019-2994
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Last modified
11/25/2019 3:41:19 PM
Creation date
9/26/2019 2:34:05 PM
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CityClerk-Resolutions
Resolution Type
Resolution
Resolution Number
2019-2994
Date (mm/dd/yyyy)
09/19/2019
Description
Awd. RFP No. 19-07-02 to, and Approving an Agreement with, Jacober & Associates, Inc. d/b/a Jacober Creative to provide Re-Branding Svs
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• <br /> 20 Qualifications RFP—No.19-07-02 RFP—No.19-07-02 Qualifications 21 <br /> Project Phases <br /> TASK Provide an overview of how your(um will address the two phases outsned in this RPP including the company names <br /> and credentials for any subconsuf/ants that would be used,n Phase I <br /> • <br /> Phase 1:'Market Research and Investigation - Phase 2: Brand"Development and Execution <br /> 0 <br /> 0 ii <br /> enki Brand and Message Development <br /> PART Qualitative and Ouant:totive Data CO <br /> 88 Strategic Brand Implementation and Community Engagement <br /> PART2 / �, Understanding Stakeholder Behavior �, <br /> r /„A-Y( Building a Story <br /> PARTS Q <br /> r Testing G Social Media <br /> O0 Sell Sheet <br /> PART, sifj Capitalizing on Industry Trends: — <br /> Online Surveys,Focus Groups,Intercept Surveys <br /> 0 <br /> Visual Messaging <br /> u <br /> 4~,, <br /> / <br /> '. Insights Program <br /> Recommendations <br /> tat Brand Rollout <br />
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