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1 <br /> . <br /> • <br /> 44 Approach/Methodology RFP—No.19-07-02 RFP—No.19-07-02 Approach/Methodology 45 <br /> • <br /> Specialized Focus Areas for Sunny Isles Beach include: <br /> Zy <br /> • <br /> 744. <br /> C) -... <br /> I mss—..,le ..' t Iit, ! � +i \ <br /> hi Fla <br /> s_ .z.,,-....,7:,,:, <br /> f• <br /> ,, •, SI / Government Reputation and 1 I <br /> Businesses-Existing <br /> t I� ...."' „‘,, \ <br /> Messaging Impact i Residents and Services 1 <br /> ' and Attracting New Ones <br /> �.. . —1U `�.�. <br /> :, ? w AA z.-. `lr.; 1 31 +o ;I, _ - i /,. s <br /> i 111 i u� t'�ie. •DO d . WO E <br /> Third Method: Intercept Surveys 0,.1 j 1 \ / <br /> Using the structure of the survey already created online,we can also deploy a street team to conduct <br /> +0.+ +wARt \—. <br /> intercept surveys in Sunny Isles Beacii. � <br /> Retail,Dining and Hotels i <br /> • We will train a street team and deploy in Sunny Isles Beach-branded uniforms Building a Diverse I West to East,Beach to <br /> Best(such <br /> Multicultural City <br /> • A street team of 3-5 people for one entire day to conduct surveys in areas which tend to attract the a.-ovalona Resort S Spa) { Intracoastal Integration <br /> most residents,customers and visitors. <br /> • • One option is for surveys to be conducted on tablets or cell phones that feed directly into the online Jacober Creative willprovide the Cityof SunnyIsles Beach, part of this first stage <br /> survey,making response accumulation and tabulation easy and cost-effective. as 9 <br /> of the project: <br /> • <br /> • A research summary that includes results of surveys and focus groups we conduct,in addition to <br /> other data mining from existing reports <br /> • A brand positioning statement resulting from the research and our creative approaches <br /> . • Reports outlining significant meetings,discussions,actions and results <br /> • Qualitative and quantitative analysis of current image and positioning <br /> In the end,we will confirm all branding and marketing objectives and goals with the City of Sunny Isles Beach, <br /> with the final report including a mission and vision statement based on the research conducted in this phase. <br /> • <br /> • <br /> OJACCARR CR[•TIVE ,ocosee CR.uele ❑a <br />