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• <br /> • <br /> I <br /> ! .68 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 69 <br /> CAMPAIGN �, G O -' c <br /> G G <br /> "Uptown Beachtown" <br /> In 2016 we created"Uptown Boachtown." <br /> To better align with the now wave of luxury 0 <br /> developments happenluy In Surfside, 0 V.- O - c v . _ <br /> O <br /> Jacober Creative designed a newly refreshed c # _ <br /> Surfside grand, w(:h a fluid n:ro-meets- - _ - _ _ <br /> ocean-wave look,and a bold color palette P600006 <br /> that Is carried through In all the materials. <br /> UM=COO CIZECIVOZCI . <br /> In addition,we created a host of hand-drawn - - u - <br /> illustrations that play off the iogo.to evoke - - r .. • <br /> restaurants,shopping,beaches,real estate _ _ <br /> . ' <br /> and more.for use in ancillary collateral.We ,^'Y`,- ,-.e, <br /> Interpreted the"Uptown Beachtown'slogan ___ r ,0 , <br /> in a series of diptych type ads,for which we - ''- <br /> provided the concept,photography and art s e'....11.-'.�' ••��:�• , <br /> direction.The left side shows a fashionable, <br /> I - .2 <br /> i e e e e -� - <br /> more luxurious,"Uptown"activity,and the t <br /> right side shows more of a beach vibe,a +,t 4 -,�; e <br /> casual and family friendly one.Two saes of ist'' t� <br /> the same Surfside.We handled the relaunch <br /> of the Surfside tourism site and isolated , _ <br /> elements fora mobile app. _ ! • <br /> • <br /> !ice 7:A. ,I <br /> . <br /> . * � I �rr �,,��Ejjj <br /> • <br /> [nJ a <br /> i' ` <br /> ' ' '- rp- <br /> � e r aIm <br /> 1 ti ,,a1` . <br /> IliciitilE'6" Y-1, y <br /> ••�c <br /> 0JACOB-ER eea LTIVR e • ra.oue CREATIve ❑A <br />