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• <br /> 76 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 77 <br /> I <br /> CAMPAIGN C G. ea c.: ,= - = <br /> F <br /> "Fab,Fit,Fam" nap Families Is • • <br /> And in 2018 we created"Fit for Families and <br /> Fabulous for Everyone."Identifying a need <br /> to further the Town of Surfside's messaging - • Everyone• <br /> to better align with evolving tourism trends, r. <br /> wy incorporated an emphasis on wellness, - I - - <br /> family time, and outdoor activities In <br /> our messaging. <br /> r" <br /> An evoiution of the"Uptown Beachcown" i -� <br /> theme with a fit and fabulou> spin, we (/�CsMs�''+�t !.•'..--. . --'1; <br /> worked feromn concept <br /> hotog seven .f^ - . 1 V,� ya..r t*+y. .. <br /> implementation(a 12-hour shoot that included - <br /> underwater and aerial phot <br /> capturing four m -' x <br /> different scenes: BeachFitness (both '1/4'',! <br /> casual and dressed up) Beach Fun & ll . k _ ..._ e l <br /> "'"'"- <br /> Frolicking,Beach Picnics.Family Bike Path ',.. . of, '�.r-e`- _ - .�..+4t I 0- � <br /> Time Family Time at the Community Center, s ,' - ,,.-s �F c .a ,- w -mac' <br /> and Tennis.We created images that were �� Tr ,'r"+� r (I r <br /> unique and dynamic-showcasing themes si''' '' l`1\I f.�; <br /> of family,fun and wellness while featuring a � 1 '� .�L <br /> Surf side's beautiful natural surroundings. J ye t - -_ '- .� �_..:_—�- <br /> n11 �� -i�c t 1 - - <br /> ",, ,ph - Vis... -,__ 1 wr bP--.,,,•_,,..., <br /> t J <br /> YJJr/ <br /> EDJACO•ER.CA.ATIVE JACO... Cee,.,ve p . <br />