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• <br /> • <br /> • 84 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 85 <br /> {s rr <br /> - <br /> Flamingo Park Tennis <br /> . Center <br /> �p;., _ ,,jl r flANING°P r'.K <br /> Athletics i 4 <br /> OBJECTIVE q' ` 7'''(, _ ----- i��` <br /> - • Flamingo Park is an iconic urban oasis at .4 `\li -- 8 -y)`• <br /> • the center of South Beach and they needed i'iNQ' 0 �a=',� -_PI . <br /> an update to the mage of their recently F - —11.-z-, - <br /> modernized and rebuilt Tennis Center.They -< _ - <br /> wanted to reach out to a broad range of - ,- i <br /> - <br /> visitors. not lust locals, and position the ...L I <br /> center as a"must-visit"destination for tourists ' f <br /> sss'��f <br /> who have an interest in playing tennis while �.-1 ( <br /> on vacation. <br /> 4 I L y1 n tV'-}}LJ I� S)r�1� <br /> REsut.Ts ice' ), 'oh ,V, j)'Li�C�1� 1t �,4 <br /> The chant provided one specific requirement , J' '1(i�o t r7 (`I`(��'6`� <br /> • <br /> 1 )1 -there i,ad to t,a e'ia,l'ngv.,the 1,0.Using \rI, }G (1.5. ;�,�� -tt� <br /> the shape of a flamingos head to mimic the V- 'fie.'41U,�� UUU 1- n f)''01 <br /> natural curving white Ines of a tennis ball, bnt.SA7 vya;' �I ���i110-)\....,..44 Ck' <br /> 1 we came up with a unique logo suited for I r�•�r+--t-' �"1 .1 '45't,,-)A <br /> / this iconic facility.We created a bright and t Cllt 4-j) r(t �./ -aej1 ��' <br /> sunny color palette by using floods of blues, JV�n< ,Sr J <br /> ' greens.p nks and yellows to balance the sleek {'fit - 1pf` <P, <br /> ' black lines of the design.This was paired with r 1• .1,.1 �.4`G'/ _. <br /> a contemporary sans serif font that also has t, F L A.1-I'I.N G Face A R K <br /> FLAMING 0 PARK • <br /> some Mid Century Modern leanings(Neutra ��`'� <br /> Face),a nod to the park's Art Deco District '--;;T,,----TENNIS CENTER <br /> location. The rebranding was carried o 'r e , <br /> TENNIS CENTER through a range of collateral material,from o <br /> M.Ane ease signage to tennis gear. <br /> In addition to the Center incorporating <br /> Jacober Creative designs over the past year, F;) �� n <br /> they have also returned to us to assist in �• <br /> expanding their branding and marketing <br /> campaigns.their work with the City of Miami `�, <br /> CO <br /> Beach,their website in the upcoming fiscal ��++ <br /> year,and updating their social media presence. 01,, r>1 <br /> oJocose, nee.T,.aaeon.., . ova o <br />