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TO: <br />VIA: <br />FROM: <br />DATE: <br />RE: <br />City of Sunny Isles Beach <br />18070 Collins Avenue <br />Sunny Isles Beach, Florida 33160 <br />(305) 947 -0606 City Hall <br />(305) 949 -3113 Fax <br />MEMORANDUM <br />The Honorable Mayor and City Commission <br />Christopher J. Russo, City Manager <br />Susan Simpson, Cultural and Community Services Director <br />4/17/2014 <br />Second Amendment to the Agreement with Development <br />Counsellors International (DCI) for Public Relations Services <br />RECOMMENDATION: <br />It is recommended that the City Commission approve the attached resolution to <br />approve the second amendment to the Agreement with Development <br />Counsellors International (DCI) for Public Relations Services in an amount not to <br />exceed Forty Two Thousand, Eight Hundred Dollars ($42,800.00). <br />REASONS: <br />Through the City issued Request For Proposal (RFP) number 11 -02 -02 for Public <br />Relations Services, the City entered into an agreement with Development <br />Counsellors International. In 2013, the City exercised it's option to renew for an <br />additional year with the approval of the First Amendment. At this time, staff is <br />recommending that we continue our agreement with DCI by exercising another <br />option to renew as permitted in Section 4 of the original agreement. <br />DCI has proven to be very effective in generating interest in Sunny Isles Beach <br />by reputable and renowned travel targeted media outlets, such as The Insider <br />Mag A Traveler's Magazine, Forbes, Dreamscapes Travel and Leisure, as well <br />as the Montreal Gazette, and Hi -Rise Society just to name a few. <br />FUNDING SOURCE: <br />Funding for this item is available and budgeted in the General Fund through <br />Agenda Item No. IOH <br />Date 4/17/2014 <br />202 <br />