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36 | IA INTERIOR ARCHITECTS <br />EXPERIENTIAL GRAPHIC DESIGN <br />Experiential graphic design is an integral component of <br />the built environment. Through print, digital, analogue, <br />and interactive installations, it can express and commu- <br />nicate the brand and strategic messaging, help navigate <br />users through intuitive wayfinding and signage, deliver <br />information clearly and efficiently, and create a sense of <br />place and inclusion. <br />Our Services <br />• Brand Strategy <br />• Environmental Graphic Design <br />• Creative Technology <br />• Wayfinding <br />• Design Guidelines <br />• Design Advisory & Support <br />DIGITAL STUDIO <br />Technology today is empowering every aspect of our lives <br />with new ways to engage one another and the world <br />around us. Strategic layers of technology can empower <br />users, teams, managers, and executives in their strategic <br />and tactical goals. <br />The Digital Studio, a partnership between IA and TAD, <br />looks at people’s digital relationship with their environ- <br />ments, and creates custom solutions that bring together <br />unified communications platforms, smart building sys- <br />tems, navigation and wayfinding solutions, content man- <br />agement, and other digital touch points into a cohesive <br />experience. <br />Our Services <br />• Technology Strategy <br />• AV & Advanced AV Design <br />• Media & Content Management Design Support <br />• Technology Standards Labs <br />• Workplace Applications & Metrics <br />INTEGRATED APPROACH <br />SERVICES OVERVIEW