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Seasonal Experiential Activation RFP No. 21-06-01 <br />Winterland <br />VILLAGES <br />Residents Experience <br />Tourists <br />Children Timing <br />Location <br />THE KEY TO SUCCESS <br />The Marketing strategy would encompass Advertising, Sponsoring, <br />Public Relations, Social Media, outreach to Schools & Clubs. Our <br />pessimistic calculations for the first edition suggests an attendance <br />of about 30,000 visitors. <br />Statistics will be compiled from all ticket sales and tickets used <br />(give-aways & donations). through our Clover POS and waiver <br />software systems. All tickets will be numbered and accounted for <br />internally. Reports will be generated monthly and shared with the <br />City of Sunny Isles Beach. <br />22