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Section 3 - Evaluation and Selection Criteria <br />3.1. The following criteria shall be used to evaluate the proposals. With the weight of each <br />criterion to be determined by the City: <br />The proposed evaluation is an initial process designed to elicit a short list of Proposers; <br />with the contract awarded not necessarily to the Proposer with the highest <br />compensation, but rather to the Proposer with the best combination of attributes (i.e., <br />qualifications and experience, technical approach, and compensation), based upon the <br />evaluation factors specifically established for this RFP. The establishment, application and <br />interpretation of the above evaluation criteria shall be solely within the discretion of the <br />City. <br />Proposers should provide all information outlined in the Evaluation Criteria set forth <br />below and in Section 3.1, to be considered responsive. Responses will be evaluated based <br />on the responsiveness of the Proposer's information to the Evaluation Criteria that will <br />demonstrate the Proposer's understanding of the Evaluation Criteria and capacity to <br />perform the required services of this competitive solicitation. The maximum points that <br />shall be awarded for each of the Evaluation Criteria are detailed and described below. <br />The criteria set forth below will be utilized by the City to evaluate each submission <br />received. Award of points will be based on the documentation that the proposer submits <br />within the submission. <br />Each Evaluation Criteria will be rated and assigned points using the scoring guide below. <br />Scoring Guide: <br />Maximum <br />Points <br />0% of available points <br />- No Response <br />50% of available points <br />- Marginal <br />70% of available points <br />- Acceptable <br />85% of available points <br />- Exceeds Acceptable <br />100% of available points <br />- Outstanding in all Respects <br />City of Parkland RFP 2021-03 Page 18 <br />Evaluation Criteria — Scoring Guide <br />Maximum <br />Points <br />Technical <br />Proposal <br />1. <br />Firm Qualifications. See section 5.3.4 (a) <br />25 <br />2. <br />Management, Supervisory and Staff Experience. See section <br />5.3.4 (b) <br />20 <br />3. <br />Methodology including Technical Approach and Understanding <br />the Scope of Services. See section 5.3.4 (c) <br />20 <br />4. <br />Fee Proposal. See section 5.4 <br />30 <br />5. <br />Minority Participation (DBE) . See Section 5.5 <br />5 <br />Total Maximum Points <br />100 <br />City of Parkland RFP 2021-03 Page 18 <br />