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c,�,k QF sv�+ Ada <br />City of Sunny Isles Beach <br />18070 Collins Avenue <br />Sunny Isles Beach, Florida 33160 <br />(305) 947-0606 City Hall <br />(305) 949-3113 Fax <br />MEMORANDUM <br />TO: Honorable Mayor and City Commissioners <br />VIA: Stan Morris, City Manager <br />FROM: Stan Morris, City Manager <br />DATE: August 15, 2024 <br />RE: Approval of Repealing Chapter 227 and Amending Chapter 265 of the City's <br />Code for Temporary Signs <br />RECOMMENDATION: <br />Staff recommends adoption of this Ordinance. <br />REASONS: <br />In 2015, the Supreme Court of the United States issued its opinion in Reed v. Town of Gilbert. (2015), <br />wherein it held, that the First Amendment mandates that governmental entities cannot single out any <br />topic or subject matter for differential treatment in its sign regulations, even if such regulations do not <br />target or regulate viewpoint or specific content. The Court further opined that its ruling in Reed does not <br />preclude government entities from enacting and enforcing reasonable sign regulations, which may <br />include, but are not limited to, non-discriminatory and neutral regulations, such as limits on size, <br />quantity, placement, location, lighting, and digitization, and that such regulations are valid to protect <br />public safety and serve legitimate aesthetic objectives. The Court further opined that "in addition to <br />regulating signs put up by private actors, government entities "may put up all manner of signs to <br />promote safety, as well as directional signs and signs pointing out historic sites and scenic spots." <br />Temporary signs have become excessive, and many temporary signs are distracting and dangerous to <br />motorists and pedestrians, are confusing to the public, and do not relate to the premises on which they <br />are located, which substantially detracts from the beauty, appearance, and appeal of the city. Adoption <br />of this ordinance will ensure the temporary sign regulations effectively balance legitimate business and <br />development needs with a safe and aesthetically attractive environment for residents and visitors, while <br />also ensuring the protection of free speech rights. <br />Item Number: 9.0 <br />106 <br />