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Docusign Envelope ID: 43201 COA-A739-4610-8444-5EA845CA01 11 https://www.paybyphone.com/pdf/us/pbp_professionalservicessamplerates.pdf for sample fees. Client will be responsible for installation of all decals and signs at the Parking Locations. If Client currently engages or may be engaging any Third Party Providers pursuant to Section 3 of this Agreement, Client agrees that all new signage and decals for the Parking Locations must provide equal or more space for PayByPhone, and PayByPhone's QR and SMS codes (if applicable), compared to any Third Party Provider. If at the time of PayByPhone service initial implementation, instead of PayByPhone's standard signage template, Client chooses to install signage that includes reference to both PayByPhone and the Third Party Providers, PayByPhone will bear a share of the reasonable cost of the first round of signage (excluding installation), in proportion to the total number of providers listed on the signage. For greater clarity, if at the time of the initial signage placement, only PayByPhone and one Third Party Provider are listed, PayByPhone will bear 50% of the signage cost. All rounds of signage subsequent to PayByPhone service initial implementation reflecting addition of Third Party Providers are at Client's expense. Client, working with Third Party Providers, will provide and install all decals and signs required for implementation. Any signage with respect to the mobile parking payment, other than PayByPhone's standard signage template, proposed to be installed at the Parking Locations during the term of this Agreement is subject to PayByPhone's express and prior approval. Client will ensure that PayByPhone is included in all discussions regarding such signage and receives advance copies of any proposed signage templates. 4.2 MARKETING EVENTS Subject to Client's prior written approval, PayByPhone may conduct on-site marketing events and campaigns for its services, whereby PayByPhone will inform parking lot consumers of the availability of the PayByPhone mobile payment services and any promotions available. 4.3 CLIENT TRAINING PayByPhone will provide initial training to Client using a "Train the Trainer" (the "Client Trainer") model on the self - served PayByPhone Portal. The said Client Trainer will, at its own expense, train its staff and employees, including patrollers, to operate the mobile payment services and related applications and technology. Additional training sessions are available at the then current professional services rates. See https://www.paybyphone.com/pdf/us/pbp_professionalservicessamplerates.pdf for sample rates. Section 5 INTELLECTUAL PROPERTY 5.1 INTELLECTUAL PROPERTY RIGHTS 5.1.1 The parties acknowledge and agree that any trademarks, patents, trade names, logos, trade dress, domain names, copyrights or licenses therein, or other enforceable intellectual property rights and whether in hard or electronic copy (collectively "Intellectual Property") belonging to the other party, given to them under this Agreement is and shall remain the property of that party for the duration of the Term of this Agreement. 5.1.2 Except as expressly stated, nothing in this Agreement shall be deemed or interpreted to convey, transfer or assign any Intellectual Property rights to the other party. 5.1.3 Each party reserves the right to approve in advance the use of its Intellectual Property by the other party in each and every instance. 5.1.4 Upon termination of this Agreement for any reason the parties will use reasonable endeavours to ensure that all such Intellectual Property and material are removed from display and/or destroyed at the request of the other party save where such Intellectual Property is held by the parties in compliance with any statutory obligations and/or the maintenance of proper records. PDP_Seivice Agreement_ Template_ NA V9.9 202.501 16 Page 14