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4.Approach / Methodology Proposer’s approach methodology to providing the services. Proposer’s approach methodology to providing the services requested in this solicitation Legislative tracking, analysis, and strategic advocacy Development of a City legislative platform and funding priorities Coordination with City Commission, Manager’s Office, and key departments Communications and reporting protocols Interaction with legislative staff, agency officials, and associations Approaches to securing state appropriations, grants, and favorable policy outcomes Ronald L. Book, P.A. In our approach, we abide by three key principles when organizing and managing lobbying activities and projects for the City of Sunny Isles Beach before both Miami- Dade County and before the State Legislature. 1. Be Prepared. We assist our clients in the preparation of a substantive legislative agenda, with concise, defined goals that are readily available prior to the commencement of the legislative session. It is also important to be prepared every time, as a lobbyist, you walk through the doors of the state Capitol. We prepare by learning and knowing your issues, so that we can easily communicate the message. We are well prepared for every interaction with a legislator or staff member and every committee appearance. We are also prepared with support materials, including language draft, talking points and budget figures. Providing accurate information in a professional and timely fashion is critical to success. 2. Work Hard. In Tallahassee, there is simply no substitute for hard work. We are proud that our firm is known as one of the hardest working firms in Tallahassee. We start early and finish late. Issues at the state Capitol can change in an instant. As a client, it is important for you to know that we are available 24 hours a day, 7 days a week, during the legislative session. We know that in order to be successful, every minute counts. Whether it is weekend budget conference meetings or late-night floor debate and amendments, our team will be in the Capitol representing City interests. We have the dedication and determination to get the job done. 3. Communicate. Ease in communication and accessibility are essential to accomplishing your goals. We have an open door policy in our office and will make ourselves easily available to the City staff and officials during the session. We are easily reachable by phone, email, text messages, and our office staff always knows where to find us. Whether it is a quick meeting in the Capitol to review a newly filed amendment, a late-night review of the activities of the day or an early morning meeting or conference call with a committee chairman, we are prepared to communicate with you – and communicate your message – at all hours. We also take great pride in providing informative, accurate and timely formal written reports, email updates as necessary, and City meetings as requested. Mr. Book would serve as the lead lobbyist on issues and funding requests of the City. It would be Ms. Rana Brown’s responsibility to work directly with appropriate City staff on issues to come before the Legislative and Executive branch alongside Mr. Book, as Co-Lead. Ms. Kelly Mallette and Ms. Gaby Navarro will work with Mr. Book and Ms. Brown, in consultation with City staff, on issues based on each individual’s area of expertise.