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City of Sunny Isles Beach, FL | RFQ # 26-07-01 | Continuing Professional Architectural and Engineering Consulting Services (CCNA) | 98 <br /> <br />Eric Liff, Principal <br />Education: Bachelor of Science, Real Estate Management & Development; University of Southern <br />California, Los Angeles, CA. 1990 <br />Eric Liff brings 25 years of experience providing economic and financial advisory services to both the <br />private and public sectors. He has worked with numerous national and international corporations <br />providing economic, strategic and investment guidance in real estate acquisition, development planning <br />and asset repositioning. His advising work also includes mixed-use and resort development throughout <br />the U.S., Central America and the Caribbean. Over the course of his career, Eric has served as project <br />manager to more than fifty municipal and governmental agencies on initiatives ranging from economic <br />development and neighborhood revitalization to complex financial and partnership structuring. <br />CAREER <br />(1999 to Present) Principal. Lambert Advisory, LLC. Principal of this global economic and real estate <br />advisory firm. Primary areas of focus include master planning and land use strategy, market and financial <br />feasibility analysis (including residential, commercial, hospitality, and marinas), affordable housing, <br />transaction/partnership structuring, and operations analysis. Major private and/or not-for-profit clients <br />include: Swire Properties, WC Bradley Companies, Madison Marquette, LendLease, among others, <br />Notable public sector clients include City of Miami, City of Naples, Broward MPO, City of Hollywood and <br />City of St. Petersburg. <br />(1998 to 1999) Director of Acquisitions. WorldStar Resorts, LLC. WorldStar is a resort/vacation <br />ownership development Company, an entity of Starwood Capital. Responsible for acquisition and <br />development activity, including corporate and/or asset identification, deal structuring, demand analysis, <br />due diligence and strategic positioning. <br />(1996 to 1999) Manager. KPMG Peat Marwick, LLP. Manager in the Real Estate Consulting Group of <br />KPMG Peat Marwick and actively involved in acquisition, disposition, and underwriting engagements for <br />firms such as CS First Boston, Morgan Stanley, Prudential, and Heller Financial. Additionally, Mr. Liff has <br />managed a number of major workout transactions and litigation related support engagements. <br />Member: Urban Land Institute (ULI); Florida Redevelopment Association (FRA) <br /> <br /> <br /> <br /> <br />